OPEN-SOURCE ABM PROGRAMMATIC CAPABILITIES
'Multi-touch ABM with meaning' via B2B IQ’s in-house DSP capabilities:
- Pre-Nurture / Digital multi-touch - we segment our database to generate leads and at the same time we target programmatic ads to those individuals so that the leads that we supply have likely been exposed to your brand messaging
- Account Triggered Targeting - once we convert an individual business lead, we deliver that you. From there we can create a segment to digitally target the other decision makers within that organization to ensure exposure and awareness is built with the rest of the decision making committee as that initial research progresses into a recommendation
NOTE: We do not share data that is generated from your leads with other companies or clients, either at an individual level or an aggregate level
B2B IQ AIN'T NO BLACKBOX!
B2B IQ is not a blackbox ABM vendor
We are happy to pass and receive segments to and from our clients so long as we an ensure that we are following GDPR compliant methodology
B2B IQ loves to help you define your ABM target and we can leverage our filmographic data relationships to build and expand your account lists and targets
OUR STACK IS YOUR STACK (UNLESS YOU'VE GOT YOUR OWN STACK!)
