Built and sourced from the ground up, based on the needs of the modern B2B marketer, our knowledge of B2B Martech and elemental B2B data sources and deep relationships across the B2B ecosystem mean we deliver brand to demand as well as high quality leads
B2B IQ takes a transparent and open-source approach to help B2B organizations infuse their technology stack with the right ingredients for ABM success
B2B IQ has been dissecting and understanding business decision making units, the group decision making processes and the whole B2B buying journey for decades
B2B IQ understands how to connect the journey from Brand to Demand working to connect disparate technologies to make enterprise decisions flow easily through the stages of the decision journey
While architecting an overarching B2B marketing strategy and integration plan we understand the importance of maintaining lead generation flow, driving sales and ensuring that deals progress through the journey